We are Ex2treme Squared, and we are unapologetic about being a lifestyle brand for ex2treme sports (action sports). We believe that extreme sports don’t get the attention they deserve. When we speak to someone about BMX racing being an Olympic sport, the average person has no idea it is part of the Olympics. They are even more surprised to learn that it has been in the Olympics since 2008. Why wouldn’t they be surprised. It is often shown at odd times and get little coverage.
LEARN MORE